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March 11, 2011
UX is 90% Desirability
"We are part of creating an experience. We are manufacturing something that wasn't there before. Sure usability is important. Yes, it needs to be designed well. Of course, it should function without a glitch. But, are those really what sell the experience? There's something more intangible that drives people to products: The desire to use it." (Francisco Inchauste ~ FINCH)
Posted by PJB at March 11, 2011 1:54 PM | Classification: User experience