February 2, 2011

Designing a Reason to Come Back

"For most of us, launching and maintaining a Web site is enough of a chore. But what change is there to look forward to? Once a year, a number of sites participate in a CSS reboot, where all the styles are dropped. Some sites even commit to refresh their look on this day. This gives casual visitors - especially those who rarely visit a site, reason to come back - to see what's new. Department stores regularly have sales, seasonal offerings and other events, yet the only online equivalent seems to be cyber Monday." (Stephen Anderson ~ Johnny Holland Magazine)

Posted by PJB at February 2, 2011 10:16 AM | Classification: User experience