February 11, 2011

Content Strategy Is Not User Experience

"(...) content people who come from or work in the UX world say content strategy and mean bits of all of the above, but with user-centered design at the core of the work. Product design becomes feature design; messaging and branding become content goals and style guides; data modeling becomes content templates and page tables." (Erin Kissane ~ Brain Traffic)

Posted by PJB at February 11, 2011 5:00 PM | Classification: Content strategy - User experience