February 21, 2011

Content and Clout: A Chat with Colleen Jones

"There's a big difference between persuasion, or influence, and manipulation. People have experienced much interactive marketing (...) as a collection of manipulative tricks—to the point that the connotations of marketing and advertising are now almost synonymous with lying. That really needs to change." (Kristina Mausser ~ UXmatters)

Posted by PJB at February 21, 2011 11:31 AM | Classification: Content strategy - Interviews