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November 24, 2009
Getting to the customer: Why everything you think about User Centred Design is wrong
"A simple product like a hammer is best tested in it's final form. But a digital product, that in some ways is much more complex, is being tested before, by lesser means as if you can extract important feedback about the hammer." (Thomas Petersen - Black & White) - courtesy of jameskelway
Posted by PJB at November 24, 2009 4:43 PM