July 1, 2009

Being an Experience-led organization

"We've heard it before: we should focus on designing for an experience; experiences are fundamentally different design challenges to a product or services; experiences are designed from the outside in. We're also told that we can apply this experience-centric perspective to tackle problems beyond the design of a product or piece of software. But we don't often see examples of these ideas being put into practice." (Steve Baty - Johnny Holland Magazine)

Posted by PJB at July 1, 2009 11:08 AM