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April 28, 2009
User Research for Personas and Other Audience Models
"This is not going to be an article about personas or even what distinguishes a good persona from a bad one. Instead, this article is about the ingredients we can draw on when creating audience models and some alternative ways of communicating the results of an audience analysis." - (Steve Baty - UXmatters)
Posted by PJB at April 28, 2009 9:38 AM