March 31, 2008

Finding is the new advertising

"Don't they get it? Don't they understand that a great and growing number of us hate traditional advertising? That we find it at best annoying and irrelevant, and at worst insulting and manipulative? By 2010, traditional TV advertising will be one-third as effective as it was in 1990 (...)" (Gerry McGovern)

Posted by PJB at March 31, 2008 11:19 AM