March 27, 2008

What Adaptive Path Thinks When It Thinks About Eyetracking

"(...) you rarely hear about eyetracking leading to crucial insights. Eyetracking is helpful when you need to know something extremely tactical at a very precise level of detail. But we should think very hard about the payoff. There's a great deal of overhead and it's difficult to make this a flexible, nimble process." (Adaptive Path)

Posted by PJB at March 27, 2008 09:49 AM