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January 21, 2008
Personas and the Advantage of Designing for Yourself
"I think passion is a real issue with personas. Personas might elicit empathy with the people you design for, but they don't elicit passion. Passion comes from having a stake, having a long-term commitment. Passion is what gets you that last 10% to make something great. Designers designing for themselves are often passionate. It's hard to do as a freelancer or consultant." (Joshua Porter - Bokardo)
Posted by PJB at January 21, 2008 04:56 PM