December 05, 2007

Why Design?

"Legendary designer Philippe Starck -- with no pretty slides behind him -- spends 17 minutes reaching for the very roots of the question "Why design?" Along the way he drops brilliant insights into the human condition; listen carefully for one perfectly crystallized motto for all of us, genius or not. Yet all this deep thought, he cheerfully admits, is to aid in the design of a better toothbrush." (TED.com)

Posted by PJB at December 5, 2007 10:16 AM