July 23, 2007

User Experience Strategy

"For while our work certainly supports incremental progress towards better usability, findability, and credibility, user experience methods are equally well-suited to disruptive innovation. In the deep dives of design research, we gain insight into the latent needs of users, and with our sketches, mental models, and prototypes we bring greater richness and depth to the exploration of possible, probable, and preferable futures." (Peter Morville - Semantic Studios)

Posted by PJB at July 23, 2007 04:43 PM