April 27, 2006

Defining the Problem with Tom Chi

"(...) designers are often able to reframe business 'problems' to better communicate existing and potential relationships (and outcomes) between the market, customer goals, and product ecosystems. To further illustrate this point, I've asked a few seasoned designers that have successfully defined or re-defined business strategies to share their experiences defining problems." (Luke Wroblewski - Functioning Form)

Posted by PJB at April 27, 2006 02:56 PM