April 24, 2006

Opening Plenary of CHI2006: Scott Cook (Intuit)

"This plenary is the story of why customer connectivity is hugely important - Cook insists this means not doing surveys which can reinforce the company's existing mindset, but to get out into the customer's actual space - to get out the old ideas and let new ideas come in." (CHI 2006)

Posted by PJB at April 24, 2006 09:27 PM