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November 01, 2005
Why People Don't Read Online and What to do About It
"It's been proven that two things people will look at on the screen are bullet points and numbered lists. Knowing that, use them. It's called content chunking, and, as you can see from many of our own pieces, it's an effective way to pull the eye." (Michelle Cameron - ACM Ubiquity)
Posted by PJB at November 1, 2005 06:45 AM