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September 29, 2004
Panadol 24 Pack: New instructions for consumers
"This case history demonstrates how information design research and practice can bring about useful social change on a large scale. It is a lightly edited version of a report prepared for GlaxoSmithKline (GSK) in August 2002 following our work on redeveloping the consumer instructions for Panadol, the most widely used paracetemol analgesic in Australia." (David Sless - Communication Research Institute of Australia)
Posted by PJB at September 29, 2004 10:05 AM | TrackBack