August 31, 2004
"Companies understand that their customers want to do business with companies that understand their needs. Detailed user profiles are crucial to helping companies to make customers feel understood. Without knowing the customer, a company cannot engage the customer in the conversation that leads to personalized transactions and long business relationships." (Brett Lider - Avenue A | Razorfish White Papers)
Posted by PJB at August 31, 2004 08:56 AM
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