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August 26, 2004
Innovation by Design: Understanding IDEO Now!
A conversation with Tim Brown (CEO of IDEO) - "The majority of companies today realizes that the world is changing faster than they can change, and therefore existing assumptions about markets, business models, and products and services will not necessarily hold true. The consequence of this is that the kind of questions asked by companies as they embark on design and innovation projects is different." (Garry K. VanPatter - NextD)
Posted by PJB at August 26, 2004 03:53 PM | TrackBack