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July 27, 2004
An Interview with Dick Berry, Distinguished Engineer, IBM Ease of Use
"User Engineering is a major advancement because it delivers value, not simply Ease of Use. We all salute the flag called Ease of Use, but when it comes time to pay for it, people are reluctant if they can't see the tangible value of a product. So if you try to identify that value up front, it makes investing in the product more concrete for the buyer." (IBM Ease of Use)
Posted by PJB at July 27, 2004 04:03 PM | TrackBack