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April 26, 2004
B2B: Help Your Fans Convince Their Bosses
"B2B websites must support a more complex buying process than B2C sites. Three key goals are to make a buyer's shortlist, offer a downloadable advocacy kit, and build a reputation for great service." (Jakob Nielsen - Alertbox)
Posted by PJB at April 26, 2004 08:38 AM | TrackBack