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February 29, 2004
Metadata: Seven tips for writing better keywords
"The shift in how search engines treat keywords is significant. They tend to ignore the keyword meta tag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries." (Gerry McGovern)
Posted by PJB at February 29, 2004 09:18 PM | TrackBack