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December 15, 2003

Avoid Santa Claus approach to content management

"The Santa Claus approach to content management creates a content management software wish list. It believes in the magic of technology to sweep away any and every problem. Typically, those who believe in Santa don't believe in defining their processes, or figuring out just why they need a website in the first place." (Gerry McGovern)

Posted by PJB at December 15, 2003 07:52 AM | TrackBack

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