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November 27, 2003
Understanding brand experience: The future of communication
"Brand Experience is a holistic approach to the design of a strong brand. It requires cross-organizational strategy and the well-planned integration of many different disciplines, from visual design to marketing to writing to information architecture to usability and beyond." (Dirk Knemeyer - AIGA Houston Dec. 4, 2003)
Posted by PJB at November 27, 2003 09:01 AM | TrackBack