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April 29, 2003
Will Plain-Text Ads Continue to Rule?
"Text-only advertisements work far better than banners, but is this only due to their novelty? Search engine text ads will retain their superiority over time, but text ads on other sites will work only if they focus on directly meeting users' needs." (Jakob Nielsen - Alertbox)
Posted by PJB at April 29, 2003 04:17 PM | TrackBack