Applying the Principles of Stage Magic to the User Experience

And then… something magic happens here.

“Stage magicians have been astonishing and delighting their audiences for years. But there is a surprising amount of repeatable principles behind the art of illusion. The bulk of the actual work in a practiced stage act is more about directing the audience’s attention and expectations. Your application can also benefit from the principled application of practices such as direction/misdirection and not letting your users see your secret preparations and many others.”

(Danno Ferrin a.k.a. @shemnon)

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