Apple’s Tipping Point: Macs For The Masses

“The graphic illustrates extreme patience and foresight from Apple to bring users to the platform by innovating increasingly towards the mass market over time without sacrificing the middle or high-end markets. In the end, the iPod continues to be the vehicle that drives Apple’s ultimate goal: Switching. In many cases the biggest hesitation to switch was price. With the Mac mini this concern is now moot. We could very well be witnessing the early fruits of a five to ten year business strategy from Apple that has been in the works since the first iPod. If it works — Apple will go down in history as a company that patiently built its brand equity through high-quality products and design — and then, when the time was right and audience the largest, brought their superior computing experience to the masses.” (Paul Nixon – Nixlog)

Comments are closed.