An Interview with Ann Rockley, the “Mother of Content Strategy”

A mother, not thé mother. Who’s the father? Who’s the child?

“The other driver is the digital content revolution. While best-of-breed technical communication and training departments have been creating multi-channel outputs for years using a write-it-once, use-it-often strategy, traditional publishers haven’t felt the pressure to adopt this approach until the Kindle, smartphones, tablet computers – and of course, the iPad – changed consumer demand.”

(Scott Wrangler)

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