All Experience is Organized

Organized through orchestration, choreography, or direction.

“Experience design claims to know better both a user experience as well as its design. The paradox therein being that no experience is designed. Experience is either in the Now, in which case it is event. Or it’s in the past, in which case it is reflected upon and then retold.”

(Adrian Chan a.k.a. @gravity7 ~ Johnny Holland Magazine)

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