Sailing the volatile oceans of digital transformation, you need a compass, maps and a sense of direction.
“In this column, I’ll demonstrate that, with an IA compass in place, expressing the value that information architecture delivers to a business becomes clearer. The IA compass that I’ll describe is absent of theoretical and technical rhetoric and focuses on a greater good. This greater good is one that is most likely to resonate with our business and marketing colleagues. While it is important that they acquire a general understand of information architecture, they are more interested in how information architecture fits into their business model and delivers value.”