Having access should be a hygiene factor, not a motivator.
“People often go a bit wobbly when accessibility is mentioned. Visions of text only websites, monochrome designs and static content swirl in their heads. Teeth are gritted, excuses are prepared, and battle conditions ensue. The reality is that accessibility is simply a key part of UX. A truly outstanding digital experience is a fusion of accessibility, usability, creativity and technology. The trick is to weave those things together, and to do that successfully there needs to be a cross pollination of skills and expertise. The good news is that accessibility is usability under a magnifying glass. If you’re thinking about great usability, the chances are that you’re already thinking about great accessibility too.”
(Léonie Watson ~ humanising technology blog) ~ courtesy of ericscheid