One of the many intro’s on Service Design, trying to answer the question of its value for commercial purposes.
“If there is one thing that has held the test of time, it’s that history is bound to repeat itself. What was once old will most certainly become new again in the cycle of time because good ideas never go out of style. Service design is a shining example of this fact. In spite of the fact that the conception of service design is nearly 30 years old, it is an idea that is more relevant than ever today. Service has become a serious topic of discussion in the design community these days and it’s being recognized more and more as a key to business success in competitive markets. Good service design breeds satisfied, loyal customers. This post will walk you through the basics and how you can begin using it to your advantage to turn travelers into your very own brand ambassadors.”