“What kind of services will we need to offer that will create both value in a changing society and a changing business environment? And what does value mean for individuals in a service context? In the following we want to look at ‘transformative services’ and the potential they offer for businesses. With transformative services we mean those services that change the way individuals or groups behave in order to foster wellbeing and satisfaction of the individual or group while providing sustainable business value.”
And do transformative services deliver the same kind of experiences?