Know your professional history. Moving from HCI to UX into a steep valley or ravine.
“In this editorial, I advocate a new form of interactive community publication (…) to respond to new creative emphases within human-focused interaction design practices and research. I have called this CLUF (creatively led user foci), pronounced like the Northern English word clough, meaning a steep valley or ravine. The realities of reflective creative practices are that we can always probe further and explore more as we work down through layers of design practice. CLUF would support a much needed online community of practice around systematic rigorous exploration of creative UX.”