Articles

Kara Pernice

Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.

@karaann

Articles and Videos

  • User Interviews 101

    User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire.

  • The 10 Best Intranets of 2023: Trends in Design and Process

    Noteworthy highlights from Intranet Design Annual winners in 2023 include supporting the return to work and hybrid working, fostering employee growth and development, utilizing AI effectively, and minimizing the need for employees to leave the intranet to access additional tools.

  • 10 Best Intranets of 2023: What Makes Them Great

    Winners of the 2023 Intranet Design Annual span 5 countries and 6 industries. Average team sizes were larger this year compared to those of years past, while collaboration with external agencies played a significant role in executing successful intranet redesigns.

  • Six Levels of UX Maturity

    Organizations may progress through 6 levels of UX Maturity, from "absent" to "user-driven".

  • UX Researchers Reporting Structure

    Our recent survey of UXers shows that researchers report in a matrix style. Matrix offers benefits from both a central research team and product teams.

  • Strategic & Reactionary User Research

    User research is often initiated during a sprint, after a design is implemented, or is part of the MVP. But, mindfully planning research earlier reaps far better results.

  • The Number One Reason for Not Doing UX Research

    Barriers from all angles can make doing user research seem impossible. But recognizing the challenges and knowing you are not alone in having them, makes them easier to overcome so that you can get user data after all.

  • The Simplest Way to Get Buy-In for UX

    Understand motivations and try different approaches to get stakeholder buy-in for UX research, findings, and design recommendations.

  • Democratize User Research in 5 Steps

    Democratization of user research makes it possible for anyone to study users. Assessment, training, coaching, and helpful resources set people and teams up to succeed.

  • Intranet & Enterprise Design: Study Guide

    Unsure where to begin? Use this collection of links to our articles and videos to learn about intranets and enterprise to help you derive an excellent design.