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Articles

Amy Schade

Amy Schade works with clients large and small in a variety of industries such as telecommunications, e-commerce, government, travel, automotive, music, publishing, banking, non-profit and education, including extensive work on corporate intranets. She has conducted worldwide user research, including longitudinal studies, remote studies and eyetracking research, running studies in the United States, Canada, Europe, Asia and Australia.

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Articles and Videos

  • Inverted Pyramid: Writing for Comprehension

    Start content with the most important piece of information so readers can get the main point, regardless of how much they read. This style of writing is perfectly suited to writing for the web.

  • The Fold Manifesto: How to Encourage Scrolling

    The page fold still matters and still applies. Even though the exact location of the fold differs between devices, it exists for every single user on every single screen.

  • Avoid Leading Questions to Get Better Insights from Participants

    In user research, the facilitator's choice of words can affect the participants' feedback or behavior.

  • We Can Do Better on Mobile: Designing for the Medium

    Mobile designs need to do more than shrink a desktop experience to a smaller screen: they must create innovative, integrated and enhanced experiences.

  • Mobile Tables: Comparisons and Other Data Tables

    Locking headers and allowing users to select a subset of data according to their needs make large data tables usable on mobile devices.

  • Small Pictures on Big Screens: Scaling Up from Mobile to Desktop

    To transition images from mobile to desktop, consider relative screen space and information density. Pay attention to cropping, scaling, and proportions.

  • Big Pictures on Small Screens: Remove, Resize or Reorganize

    When using large-screen images on smaller screens, remove images that don’t add information. Then, pay close attention to cropping, scaling and placement.

  • Anchors OK? Re-Assessing In-Page Links

    While jump links have caused problems in the past, they can successfully be used to move users down long pages and directly to content, on any screen size.

  • Write Better Qualitative Usability Tasks: Top 10 Mistakes to Avoid

    Writing good tasks for a usability study is an art, not a science, but there are still rules. Examine your tasks for these 10 common task-writing mistakes.

  • Top 10 Enduring Web-Design Mistakes

    A large-scale usability study revealed the most common and damaging web-design mistakes of today. They aren't surprising or new - they're enduring issues that continue to hurt website usability.