“Whether dealing with large corporations, game developers, small businesses or a sole proprietor, most business goals tend to amount to the same needs. User experience is an area that touches almost every single business problem. While every project comes with its own unique situations, there are a few tried-and-true user experience techniques that just work well and always produce results.”

(Shawn Borsky a.k.a. @anthemcg ~ DesignM.ag)