5 ways to enhance the customer journey

Will customer journeys be the trojan horse of design in customer experience and marketing?

“The customer’s journey, from behaviors before they’ve even opted in to your marketing messages, all the way through repeat purchases as a loyal buyer, is critical to not only initial marketing success, but also to generating long-term revenue from repeat customers. Below I highlight five critical stages in the customer journey and how you can leverage digital marketing technology to ensure you’re creating that awesome customer experience. “

(Ellen Valentine a.k.a. @EllenValentine ~ Silverpop)

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