All posts from
December 2019

Reflection on business, design and value

Fits into the trend of Value Sensitive Design and more.

“​What’s been important about the emergence of design thinking aside from the capacities it creates is that it points to the activities of design as a source of value, instead of focusing solely on the products of design. To me this is an important distinction and increases the relevance of design to business exponentially. It also means that design activities, when made visible as a source of value, have the potential to be learned and used across the entire organization.”

Andrea Mignolo a.k.a. /mignolo | @pnts courtesy of @odannyboy

A day in the life of a UX manager

Sounds like an old Beatles song.

“​Informed by interviews with ten UX managers, this article presents a hypothetical day-in-the-life of a first-level, non-executive UX manager. This article is meant for senior ICs who wish to learn more about UX management. (…) The UX manager’s role is to enable their team and the people on it to be successful. This purpose drives many diverse activities, from the tactical to the strategic and from the empowering to the directed. Senior ICs who wish to try UX management can start by looking beyond their deliverables and begin to help their peers, team, and products grow.”

Jerrod Larson a.k.a. /jerrod-larson ~ UXPA Magazine

Human-to-Human Interaction Style in Voice User Interface Design

Talk to me and experience how much ambiguity there is in spoken language.

“​Advancements in natural language processing, voice recognition technology, and speech synthesis allow voice-enabled devices to mimic human-to-human interactions fairly well. The levels of capabilities that devices and machines have to simulate human voices and generate natural(-like) language in a conversation vary across platforms, and since it is a relatively new technological innovation, users often do not have consistent expectations of their conversation with a conversational user interface (CUI). These inconsistent expectations are often exacerbated by the differences between verbal and written language when the CUI modality is voice; this is a subset of conversational UIs called voice user interfaces.”

Esther Horowitz a.k.a. /esther-horowitz | @estherhorowitz5 ~ UXPA Magazine

The Magic That Makes Customer Experiences Stick

Magic? It’s just thoughtful design.

“​Today’s customer journey is not just a matter of a few touch points as the consumer systematically narrows choices. Instead, most consumers take an iterative and expansive journey. They consider multiple perspectives, often through the use of social media. They interact with other people and other products and services. The journey between visiting a company’s website, say, and making an actual purchase is an emotional, cognitive, and motivational process. It’s the mix of those forces that creates feelings, memories, and stories about an organization, whether positive, negative, or ambivalent. It’s this variability that creates opportunities for companies to deliver memorable experiences. (…)”

Stefan Thomke a.k.a. /stefan-thomke-innovation ~ MIT Sloan Management Review courtesy of @2BFrank