Employee and/or buyer personas.
“You think you’re just like everyone else. You think your thoughts, opinions, values, and habits are just the same as other people. Psychology calls this the false consensus bias1 because we assume much more commonality than reality warrants. False consensus bias contributes to making bad decisions when we design software.”
Kayla Block a.k.a. /kaylablock ~ Boxes and Arrows ★
Taxos for business as well.
“While I haven’t shared all the strategic reasoning behind the website taxonomy, I hope this post explains the approach well enough to solicit feedback. Is it perfect? I don’t know! We will come to know only after the website is launched, feedback is collected from the target audience, and website traffic is tracked over a period of time. That’s when I am going to update this post.”
The Verditer ★
Everything is personal, but some things more than others.
“Just as UX people took up the torch around content strategy years ago, there is a watershed moment quickly approaching for personalization strategy. Simply put, the technology in this space is far outpacing the design practice.”
Colin A. Eagan a.k.a. @ColinEags ~ A List Apart ★
Always something new to discover in the old.
“In a delightful new book (The Minard System: The Complete Statistical Graphics of Charles-Joseph Minard), author Sandra Rendgen uncovers the man who made the graphic as well as his many data visualization innovations.”
Jared Green ~ The Dirt ★ courtesy of @jarango
Structure as the backbone of all conversations.
“Design practices that build bridges between user needs and technology requirements to meet business goals are crucial to making this vision a reality. Information architects, content strategists, developers, and experience designers all have a role to play in designing and delivering effective structured content solutions. Practitioners from across the design community have shared a wealth of resources in recent years on creating content systems that work for humans and algorithms alike.”
Andy Fitzgerald a.k.a. /andyfitzgerald | @andybywire ~ A List Apart ★
Agile eats research, design and evaluation for (fast food) breakfast.
“In this paper we ask: “How might we take the ideas, the methods and the underlying philosophy behind agile software development and explore applying them in the context of doing research — even research that does not involve software development?” We look at some examples of agile research methods and think about how they might inspire the design of even better methods. We also try to address some potential criticisms of an approach that aims to minimize a need for Big Design Up Front by developing tighter iteration cycles, coupled with reflection and learning as part of a process for doing research.”
Michael Twidale and Preben Hansen ~ FirstMonday 24.1 ★
Social design, I would suggest.
“We propose a radical change in design from experts designing for people to people designing for themselves. In the traditional approach, experts study, design, and implement solutions for the people of the world. Instead, we propose that we leverage the creativity within the communities of the world to solve their own problems: This is community-driven design, taking full advantage of the fact that it is the people in communities who best understand their problems and the impediments and affordances that impede and support change. Experts become facilitators, by mentoring and providing tools, toolkits, workshops, and support.”
Donald A. Norman a.k.a. @jnd1er ~ JND.org ★
UX programs must incorporate educational thinking as well (e.g. psychology, educational science and didactics).
“The future for UX depends on the people who choose to work in this field; their skills and experience are what companies are looking for. For the next generation of UX professionals, access to education, whether through traditional venues or online certificates and programs, is essential to gain the practical knowledge of ever-changing UX fundamentals and processes. UX certificate and degree programs may be a start for future UX candidates, but it will be experience that reinforces strong design and research skills.”
Lee Okan a.k.a. @SayVous ~ UXPA Magazine ★
Growing the nextgen digital designers at scale.
“Traditional mentoring programs have a lot of value. But finding the mentors can be difficult, and then pairing them one-by-one with mentees can be time-consuming. Because the recruiting and matching processes are such a heavy lift, the number of mentees who can be paired with mentors is always limited to the maximum number of mentors. Many potential mentees are left without mentors. In this article, you will learn about the following: How we created rapid group mentoring activities, how we organize the mentoring activities so mentees and mentors get the most out of the time they have together, and all the details of logistics and recruiting, so you can organize a similar activity in your UX community.”
Bob Thomas and Jen McGinn ~ UXPA Magazine ★