Known design principles applied in new territories.
“Artificial intelligence often looks like magic: sometimes even engineers have difficulty explaining how the machine-learning algorithm comes up with something. We see our job as a UX team as helping people understand how machines work so they can use them better. This doesn’t mean we should explain how a convolutional neural network functions in a simple photo search up. But we should give users hints about what the algorithm does or what data it uses. A good old example comes from e-commerce, where we explain why we recommend certain products. These recommendation engines were the first AI UX many people encountered, many years ago.”
Dávid Pásztor a.k.a. /davidpasztor ~ UX Studio Team ★
Adding to our acrosoup: HX.
“The human experience trumps everything, and a product or service that’s designed with a contextual view of someone’s life will dominate the marketplace. For makers this means creating desired experiences through their products and services that users crave. But user experience always fits somewhere within the great context of one’s life. This is key. The human-centered design ethos is gaining momentum as context plays a greater role in the design of everyday things. So perhaps it’s time to expand the idea of what a product is to reflect that shift.”
Paul Campillo a.k.a. /paulcampillo | @paulcampillo ~ Typeform ★
Contrary to formal, institutional and state sanctioned design education, like colleges and universities (bachelor, master, and PhD).
“I believe in the power of design education to change people’s lives, to improve products, and to alter the strategic course of a corporation, for the better. I hope to see a resurgence of design craftsmanship training riding alongside design thinking training. I don’t think it’s impossible to teach craft, in a broad way, in an organization. But it will take more time and a different approach to training to realize the power of design as an applied discipline, and to recognize how important true competency of doing is for institutionalizing design and creativity.”
Jon Kolko a.k.a. /jkolko | @jkolko ~ The Modernist Studio ★
Page turning versus scrolling. Except for snippets.
“While modern webpages tend to be long and include negative space, and users may be more inclined to scroll than in the past, people still spend most of their viewing time in the top part of a page. Content prioritization is a key step in your content-planning process. Strong visual signifiers can sometimes entice users to scroll and discover content below the fold. To determine the ideal page length, test with real users, and keep in mind that very long pages increase the risk of losing the attention of your customers.”
Therese Fessenden a.k.a. /tbfessenden | @TBFessenden ~ Nielsen Norman Group ★
The persona of service design, nicely laid out.
“To identify the opportunities for growth along the customer lifecycle, it is first important to understand the customer’s experience engaging with the company and its product or service. A customer journey map is an illustration of exactly these experiences. The map can tell the full story covering the entire customer lifecycle from initial contact to activation, engagement, and beyond or focus on only a part of the story that lays out interactions or touchpoints critical to a subset of the customer’s experience.”
Kimmy Paluch a.k.a. /kimmy | @kimmypaluch ~ Branding Strategy Innsider ★
British Standard for Beyond Senses.
“What’s missing in design as a practice and as a group of professionals? The one thing I feel is missing is a kind of sense of skepticism from designers.”
Natasha Jen ~ Co.Design ★
Tada! design or not.
“Radical redesigns are best tested using an A/B experiment, while multivariate tests indicate how various UI elements interact with each other and support incremental improvements to a design.”
Aurora Harley a.k.a. @aurorararara ~ Nielsen Norman Group ★