Object think helps any designer tremendously.
“That’s OOUX: putting object design before procedural action design, and thinking about a system through the lens of the real-world objects in a user’s mental model (products, tutorials, locations), not digital-world actions (search, filter, compare, check out). We determine the actions after first defining the objects, as opposed to the traditional actions-first process that jumps straight into flows, interactions, and features.”
Sophia Voychehovski a.k.a. /sophiav | @sophiavux ~ A List Apart ★
“Planning a taxonomy covers the same questions as planning any UX project. Understanding the users and their tasks and needs is a foundation for all things UX.”
Grace G Lau a.k.a. /gracelau | @lauggh ~ Boxes and Arrows ★
We’re not in the deliverables business.
“UX professionals produce a wide variety of deliverables: 11 different deliverable formats were used by at least half the respondents in our study. Deliverables rated the most effective varied substantially by target audience.”
Page Laubheimer a.k.a. /page-laubheimer | @dotlikeimpact ~ Nielsen Norman Group ★
Is growth always a matter of maturity? Then you must define the end state: death.
“Organizations are seeing the value of hiring user experience (UX) professionals and incorporating user-centered design. Big name companies such as Google and Apple have incorporated UX design as a centerpiece of their successes. The overall maturity of UX design in creating software and technology has made huge leaps over the past few decades. However, like any function or practice, not all organizations have adopted or embraced UX design to the same degree or at comparable levels of maturity.”
Jennifer Fraser a.k.a. /jenniferfraser | @jlfraser & Scott Plewes a.k.a. /scott-plewes ~ Macadamian ★
It seems hard to design for interaction when technology is evolving very rapidly. Unless you approach the problem in a more abstract fashion.
“Interaction design is a label for a field of research and for a practice. When we design interactive tools and gadgets we do interaction design. But what is it that we’re designing? And is this practice changing? Let me reflect on this a little bit.”
Mikael Wiberg a.k.a. /mikael-wiberg ~ ACM Interactions ★
I always love some deep thinking on information architecture. It’s not that often I encounter it.
“IA is more than wireframes. But we’re confined by the mindset that thinks IA is a box to check off on a project plan. If you find this a problem, you’ll want a way to change the discourse. A language of critique is going to help you become a better, more influential UX professional. We can all use that.”
Stacy Surla a.k.a. /stacysurla | @stacysurla ~ Fritillaria ★
One also needs a healthy dosis of faith.
“The salient characteristic of design in the 21st century is that we need one whole hell of a lot of it. We need designers on the inside, designers on the outside, designers at inception, designers during development, and designers after release three-point-oh. But for a large, and growing, cohort of businesses, the independence of the external design consultancy is exactly what they need to see their future clearly and march purposely toward it.”
Alan Cooper a.k.a. /alan-cooper | @MrAlanCooper ~ FastCo design ★
Social media definitely needs a content strategy, an omnichannel one.
“If the web industry had a Maslow’s hierarchy of needs, social platforms would be at the very top—the least essential thing. No one ever visited a website and said, “Well, I was not able to register, but they had a really nice blog and quite an impressive Instagram feed!” But social has its place—and it is tied to so much of the work we already do. Whether you are working to increase conversions, looking for an additional source of user research, or want to enforce a consistent brand, social media should be part of your toolbox.”
Ida Jackson a.k.a. /idajackson | @virrvarr & Ida Aalen a.k.a. /idaaa | @idaaa~ A List Apart ★