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2015 will be an interesting year for the design and business marriage.
“It’s a great time for design. Never in its history has it been so valued as an economic force or so influential as culture. Traditional businesses of all types – from management consultants to retailers and banks – are adopting design thinking and either building or buying internal design competencies.”
Always adjusting to the changes of the design and business sea.
“(…) why leading design firms are contracting or exiting the business just when it has become more relevant than ever to corporate America. (…) What does this mean for the future of design as an independent field of practice in 2015 and beyond?”
(Robert Fabricant a.k.a. @fabtweet ~ Wired) ~ courtesy of tonveldhuis
Compelling case study of how Intuit embraced UCD to the max.
“Brad Smith describes Intuit as a 30 year old startup where all 8,000 employees are entrepreneurs, and it is everyone’s job to create, invent, and improve their customers’ lives. The most powerful tool they have to do this is user-centered design, which allows them to improve their customers’ lives and create delightful experiences. As long as they hold on to that – regardless of what method they wrap around it – they’ll continue to be successful.”
The time has come to deliver on the promise of Design.
“Design is entering its golden age. Now, like never before, the value of the discipline is recognized. This recognition is both a welcome change and a challenge for designers as they move to designing for networked systems.”
(Mary Treseler a.k.a. @marytreseler ~ O’Reilly Radar)
Without a good theory, all data can be equally usefull.
“As an educator, I’m painfully aware of the challenges of curricular design. Far and away the largest challenge in building a curriculum is fitting the quantity of material into a realistic course structure. It’s a zero-sum game; for each topic I add, I have to remove something. Design, like other professions, is going through a process of increased specialization, and that means there are more skills to learn in order to claim deep expertise. I end up agonizing over every detail, every class.”
Evidence-based design for the experiences of the customer. But how to get answers from a tsunami of data.
“Although big data has been a huge focus of industry discussion for quite some time, most large corporations have not yet embedded a framework into their operations that would let them harness its real potential.”
(Shefik Bey ~ UXmatters)
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