UX culture eats…
“The concept of strategy can be fuzzy at best. And the word strategy tends to hold a different meaning depending on who you’re talking to. Jim Kalbach says that strategy needs to show causality. He defines it as a hypothesis of a desired position, and a belief about how you’re going to succeed and overcome challenges.”
(Jim Kalbach a.k.a. @jimkalbach ~ Brainsparks)
Search and brand, the marketeers heaven. Find and experience, the designers heaven.
“Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking.”
(Brian Solis a.k.a. @briansolis)
Checklist for the UX designer litmus test?
“With the flood of ill-trained people claiming to be user experience designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX design has helped UX become a desirable part of any website design effort. Unfortunately, opportunists quick to add UX to their repertoire of services are hoping that you won’t know how to differentiate their offerings from real UX expertise.”
(Larry Marine ~ Search Engine Watch)
It used to be called educational technology or instructional design, but design for learning experiences might now be a better label.
“Design describes the quality of an experience as it relates to aesthetics, emotions, pleasure, usability, and cognition. We typically think of design as a forgivable attribute, and we overlook products or services that are hard to use, confusing, demanding, degrading, and downright ugly as long as that payoff is still delivered. The payoff of rapid air travel is so great that we’ll forgive uncomfortable (and potentially physically dangerous) seats, loud noise, an unpredictable cabin climate, long lines, poor service, and so-on. These are design attributes. We can design better experiential qualities for air travel, fixing the seats, the line, and the service, but why would a company bother with the expense if consumers are singly motivated by the payoff?”
(Jon Kolko a.k.a. @jkolko ~ UX Magazine)
Patient, customer, user, employee, student, citizen. All human actors in specific contexts with their (digital) experiences.
“Healthcare is a new hot topic in software development, which means that user experience designers are getting more requests for designing and conducting research for medical applications. Working on something that will help patients manage a chronic disease, administer the correct dose of medication, or communicate more effectively with their healthcare provider can be very rewarding. However, there are many unique issues to be aware of before starting the design and development of a medical application or device.”
(Amy Willis ~ User Experience Magazine 14.3)
I don’t think most organizations have two decades to reach the highest level. As Jakob once suggested.
“The output of a UXMM assessment is a numeric score between 0 and 100. Higher scores indicate greater UX quality of the product. A minimum required benchmark score is also generated based on the context of the application. The actual score is compared with the benchmark score to determine if the application passes or fails that assessment level. The benchmark score is calculated through a benchmarking exercise based on a predefined questionnaire to be filled for the application that is being assessed.”
(Prachi Sakhardande a.k.a. @sugarprachi and Rajiv Thanawala ~ User Experience Magazine 14.3)
Without research into people, no design quality.
“The truth is that there are limitations to every type of data, qualitative and quantitative. Even data lauded by some as completely objective – for example, data from website logs or surveys – oftentimes includes a layer of subjectiveness.”
(Chelsey Glasson a.k.a. @chelseyglasson ~ Boxes and Arrows)
Alex’ book really works as a catalyst for our giant Paul Otlet.
“But then there’s the story of Paul Otlet. Born long enough ago that he lived in an imperial Belgium, the problems Otlet, a visionary and entrepreneur, hacked away on are the same we deal with today: nationalism, war, and information overload. The solutions Otlet worked for also resonate today, perhaps nowhere more surprisingly than the means by which you’re reading this very article.”
(Ben Richmond a.k.a. a_ben_richmond ~ Motherboard)
Haven’t we learned, there’s only intersubjectivity.
“I don’t believe in absolutes. Things are rarely, if ever, absolute. Most things in life are not explicitly either/or. Black and white are just different shades of gray. Still, I often talk about dualities. For example, a topic I come back to a lot is the tension between creativity and productivity.”
(Steven Bradley ~ Vanseo Design)
You can’t design your way out of the bits holistically.
“Service design is singularly centered on the human experience. We call it the end-to-end journey, but the service itself is something that is a collection of all the journeys that can be taken through it. The service that you design on top of is a big picture. Holistic is the word we use, but what does that even mean, and how do you look at something holistically and then approach it holistically?”
(Erik Flowers a.k.a. @Erik_UX ~ Hello Erik)
Dieter was not a digital guy at all. But boy, did he do some design thinking for digital.
“The following is the eighth in a ten-part series exploring legendary industrial designer Dieter Rams’ ten principles for good design as they relate to digital products.”
(Jordan Koschei a.k.a. @jordankoschei ~ The Industry)
New, well not really. Since S. R. Ranganathan (1892–1972) we know about facets, for classication, search and find.
“In this article, we’ll present some of the test findings on this usability issue along with 3 ways address it, including a new sorting method, Faceted Sorting, which is related to (but should not be confused with) Faceted Search or Faceted Search Filters.”
(Jamie Appleseed a.k.a. @jamieappleseed ~ Baymard Institute)
I would call it the difference between the algorithms and the synapses.
“When websites prioritize search over navigation, users must invest cognitive effort to create queries and to deal with the weak implementations of site search. (…) Site search is vital and can save the day for those users who have well defined goals and a good understanding of the information space in which they are searching. However, if you’re considering pushing search on your site at the expense of navigation, think again. Navigation serves important functions: it shows people what they can find on the site, and teaches them about the structure of the search space. Using the navigation categories is often faster and easier for users than generating a good search query. Plus, many times site search does not work well or requires users to have a good understanding of its limitations.”
(Raluca Budiu ~ Nielsen Norman Group)
Different ways to define UX strategy with canvas or blueprint. A new #DTDT is born. We had a ‘There is no such thing as…’ before.
“UX strategy isn’t the blueprint, canvas, or definition you use. UX strategy is about the conversations you have and the alignment you achieve. As you start hacking your own approach to UX strategy, it’s good to remember two key elements: change and context.”
(Austin Govella a.k.a. @austingovella ~ AGUX)
From journey to blueprint to touchpoint.
“With this post, we examine one of the primary tools of service design: the service blueprint. Today’s products and services are delivered through systems of touchpoints that cross channels and blend both digital and human interactions. The service blueprint is a diagram that allows designers to look beyond the product and pixels to examine the systems that bring a customer’s experience to life.”
(Lauren Chapman Ruiz a.k.a. @lchapmanruiz ~ ACM Interactions)
Design for media is content-based. Design for interactions is feature-based. And everything in between. Like the late Bill Moggridge showed us.
“The way to really build an appropriate mobile experience is to review the nav on what’s important, where it’s important, where it’s relevant, where it creates value.”
(Jared Spool ~ UIE)
Services and design, a happy marriage.
“You may not believe in reincarnation, but Shelley Evenson has had three lives. She’s been an academic, consultant, and an interaction design guru. Prior to joining Fjord, she was a Research Manager in Design and User Experience at Facebook and a Principal User Experience Designer and Manager for Microsoft. She was also an Associate Professor in the School of Design at Carnegie Mellon University. Throughout these lives, she’s had two strong love affairs: one with education and the other with technology.”
(Shelley Evenson ~ Lean UX NYC)
‘Document’ is so much better than ‘deliverable’ as a label. UX documents are information objects and need to be designed as such: comprehensive, attractive and understandable.
“Like all good usability professionals I’m sure that you’ve previously carried out usability testing on a design, or perhaps watched usability testing sessions taking place. But have you ever usability tested a document? Why not? In the same way that usability testing will give an indication of how usable and appropriate a design is, it can also do the same for a document.”
(Neil Turner a.k.a. @neilturnerux ~ UX for the masses)
And all this because business has discovered experience as a significant and distinctive feature. Next, they’ll have to discover design.
“(…) many of the people attending CX conferences and subscribing to CX publications aren’t necessarily practitioners, but businesspeople whose organizations have, in some way, given them experience-related responsibilities and who must purchase consulting services to fulfill them. If we badge ourselves as strategists of any stripe in the field of experience, these are the people we need to be talking to.”
(Ronnie Battista ~ UXmatters)
Reuse was the holy grail of code, now of content.
“(…) reusing text where you would have been writing substantially the same text anyway is clearly the right thing to do. But taking all the various ways in which you might express an important idea and combining them into one expression is a bad idea. Your idea will have more impact and more reach if it is expressed in different ways and in different media for different audiences, different purposes, and different occasions.”
(Mark Baker a.k.a. @mbakeranalecta ~ Every Page Is Page One)